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Midas Touch (Kiss of Life song)

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"Midas Touch"
Single by Kiss of Life
from the album Midas Touch
ReleasedApril 3, 2024 (2024-04-03)
Length2:42
LabelS2
Composer(s)
  • Ondine
  • Samson
  • Strawberrybananaclub
Lyricist(s)
Kiss of Life singles chronology
"Bad News"
(2023) 		"Midas Touch"
(2024) 		"Sticky"
(2024)
Music video
"Midas Touch" on YouTube

"Midas Touch" is a song by South Korean girl group Kiss of Life. The song was released on April 3, 2024, as the lead single from their first single album Midas Touch.

Background

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On March 12, 2024, Kiss of Life released three motion teasers teasing new music.[1] Three days later, S2 Entertainment announced that the group would release their first single album.[2][3] On April 1, a teaser for the lead single's music video was released. The song and its music video was subsequently released on April 3.[4]

Composition

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"Midas Touch" uses synthesizers reminiscent of music from the 2000s. Band member Julie described the lyrics of "Midas Touch" as being about love in its early stages.[5]

Music video

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The music video for "Midas Touch" involves the band members using statues from Greek mythology as a recurring motif.[6]

Critical reception

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Writing for IZM,So Seung-geun, highlighted the group's skill in blending 1990s and 2000s influences, such as rap, new jack swing, G-funk, and neo-soul into track "Shhh," "Nobody Knows," "My 808," "Sugarcoat," which showcase this blend. "Midas Touch," in particular, is described as their most melodic and nostalgic song, incorporating 1970s disco and 1990s new jack swing. The track is seen as a bridge between their original fans and potential new ones.[7]

Professional ratings
Review scores
SourceRating
IZM[7]

Charts

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Release history

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Release history for "Midas Touch"
Region Date Format Label
Various April 3, 2024
S2

References

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  1. ^ NEWSIS (2024-03-12). "키스오브라이프, 팀 정체성 담은 로고 공개…키치한 매력". 뉴시스 (in Korean). Archived from the original on 2024-03-20. Retrieved 2024-03-20.
  2. ^ "Kiss of Life to release first single 'Midas Touch' early April". koreajoongangdaily.joins.com. 2024-03-15. Archived from the original on 2024-03-19. Retrieved 2024-03-19.
  3. ^ Chin, Carmen (2024-03-15). "KISS OF LIFE to drop new single album 'Midas Touch' next month". NME. Archived from the original on 2024-03-29. Retrieved 2024-03-19.
  4. ^ Chin, Carmen (April 3, 2024). "KISS OF LIFE have the 'Midas Touch' on their new single". NME. Archived from the original on August 23, 2024. Retrieved April 5, 2024.
  5. ^ "Kiss of Life pays homage to the 2000s in Britney Spears-inspired single". koreajoongangdaily.joins.com. 2024-04-03. Retrieved 2025-02-05.
  6. ^ Chin, Carmen (2024-04-03). "KISS OF LIFE drop dazzling music video for new single, 'Midas Touch'". NME. Retrieved 2025-02-05.
  7. ^ a b "Midas Touch". IZM. Archived from the original on February 7, 2025. Retrieved February 7, 2025.
  8. ^ "Billboard Global 200: Week of April 20, 2024". Billboard. Archived from the original on December 5, 2024. Retrieved February 5, 2025.
  9. ^ "Billboard Japan Heatseekers Songs – Week of April 24, 2024". Billboard Japan (in Japanese). Retrieved February 5, 2024.
  10. ^ "RIAS Top Charts Week 16(12 - Jul 18, 2024)". RIAS. Archived from the original on April 23, 2024. Retrieved February 5, 2025.
  11. ^ "Digital Chart – Week 16 of 2024". Circle Chart (in Korean). Archived from the original on May 1, 2024. Retrieved April 25, 2024.
  12. ^ "Digital Chart – August 2024". Circle Chart (in Korean). Retrieved February 5, 2025.
  13. ^ "Digital Chart – 2024". Circle Chart (in Korean). Retrieved February 5, 2025.
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