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Attitude (Ive song)

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"Attitude"
Single by Ive
from the EP Ive Empathy
LanguageKorean
ReleasedFebruary 3, 2025 (2025-02-03)
Label
Composer(s)
Lyricist(s)
Ive singles chronology
"Rebel Heart"
(2025) 		"Attitude"
(2025)
Music video
"Attitude" on YouTube

"Attitude" is a song recorded by South Korean girl group Ive for their third Korean extended play Ive Empathy. It was released as the EP's second single on February 3, 2025, by Starship Entertainment.

Background and release

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On December 24, 2024, Starship Entertainment announced that Ive would release their third Korean extended play, Ive Empathy, on February 3, 2025. It was also announced that "Rebel Heart" would be pre-released on January 13, 2025.[1] On January 5, the EP's concept trailer premiered,[2] followed by the concept film on January 9.[3] The track listing was released on January 16, with "Attitude" announced as the second single.[4] The song's concept film was released on January 26.[5] On February 1, the music video teaser was released,[6] while the song and its music video were released on February 3.[7]

Composition

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"Attitude" was written by Seo Ji-eum, Nietzsche, and Jang Won-young, composed and arranged by James Lewis and Ryan S. Jhun, with Suzanne Vega, Roland Spreckley, Olga Sundin, and Lotte Morkved contributing to the composition.[4] It was described as a "retro vibe" song that samples Suzanne Vega's "Tom's Diner" with lyrics about "determining one's attitude in a given situation".[8]

Promotion

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Ive performed the song on four music programs in the first week of promotion: Mnet's M Countdown on February 6,[9] KBS's Music Bank on February 7,[10] MBC's Show! Music Core on February 8,[11] and SBS's Inkigayo on February 9.[12]

Release history

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Release history for "Attitude"
Region Date Format Label
Various February 3, 2025

References

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  1. ^ Jang, Woo-young (December 25, 2024). 아이브, 스타쉽 2025 첫 컴백...신보 '아이브 엠파시' 1월 13일 선공개 [공식] [Starship Ive's first comeback in 2025...New album 'Ive Empathy' pre-released on January 13th [Official]] (in Korean). Osen [ko]. Archived from the original on January 31, 2025. Retrieved January 17, 2025 – via Naver.
  2. ^ Seon, Mi-kyung (January 6, 2025). '컴백' 아이브, 역대급 영상미·스토리 온다..'아이브 엠파시' ['Comeback' Ive, the best visual beauty and story of all time coming..'Ive Empathy'] (in Korean). Osen [ko]. Archived from the original on January 7, 2025. Retrieved January 17, 2025 – via Naver.
  3. ^ Im, Min-ji (January 10, 2025). 아이브, 선공개곡 '레블 하트' 콘셉트 필름 공개 '몽환+신비' [Ive unveils concept film for pre-released song 'Rebel Heart' 'Dreamy + Mystery'] (in Korean). Herald Pop. Archived from the original on January 25, 2025. Retrieved January 17, 2025 – via Naver.
  4. ^ a b Jung, Hee-yeon (January 17, 2025). 아이브, 신보 트랙리스트 공개...더블 타이틀곡 '애티튜드' 장원영 작사 [Ive, new album tracklist revealed...Double Title Song 'Attitude' Jang Won-young lyrics] (in Korean). Sports Donga. Archived from the original on January 31, 2025. Retrieved January 31, 2025 – via Naver.
  5. ^ Son, Bong-seok (January 27, 2025). 아이브 "어떤 상황에도 우린 즐겨"···'애티튜드' 콘셉트 필름 공개 [Ive "We enjoy in any situation"···'Attitude' Concept film revealed] (in Korean). Sports Kyunghyang. Archived from the original on January 31, 2025. Retrieved January 31, 2025 – via Naver.
  6. ^ Jin, Joo-hee (February 2, 2025). "행운은 늘 내 편" 아이브,'애티튜드' MV 티저 공개 ["Good luck is always my side" Ive, 'Attitude' MV Teaser Release] (in Korean). MK Sports. Archived from the original on February 3, 2025. Retrieved February 2, 2025 – via Naver.
  7. ^ Ji, Min-kyung (February 3, 2025). 아이브, 신드롬은 계속된다..오늘(3일) '애티튜드'로 당찬 컴백 [Ive, Syndrome continues..Today (3rd) 'Attitude' comeback] (in Korean). Osen [ko]. Archived from the original on February 3, 2025. Retrieved February 3, 2025 – via Naver.
  8. ^ Jung, Esther (February 2, 2025). 아이브, 3일 'IVE EMPATHY'로 컴백...'K팝 게임 체인저'의 귀환! [Ive, comeback with 'Ive Empathy' on the 3rd...Return to K -Pop Game Changer!] (in Korean). MHN Sports. Archived from the original on February 3, 2025. Retrieved February 2, 2025 – via Naver.
  9. ^ Kim, Jin-seok (February 6, 2025). 아이브, '애티튜드'로 '엠카' 1위 달성... "퀸의 마인드로 지켜봐달라" [Ive, 'M Countdown' first with 'Attitude'... "Please watch with Queen's mind"]. TV Daily (in Korean). Archived from the original on February 9, 2025. Retrieved February 6, 2025.
  10. ^ Lee, Nam-hee (February 8, 2025). [뮤직뱅크] 아이브, 더블 타이틀곡 '에티튜드' 활동 개시...장원영이 가사에 담은 '럭키비키' [[Music Bank] Ive, Double Title Song 'Attitude' activity starts...'Lucky Biki' in the lyrics of Jang Won-young] (in Korean). KBS Entertainment News. Archived from the original on February 9, 2025. Retrieved February 9, 2025 – via Naver.
  11. ^ Jung, Esther (February 9, 2025). 아이브, '레블 하트' 8관왕! 글로벌 돌풍 이어간다 [Ive, 8 crowns of 'Rebel Heart'! Global blast continues] (in Korean). MHN Sports. Archived from the original on February 9, 2025. Retrieved February 9, 2025 – via Naver.
  12. ^ Ji, Min-kyung (February 9, 2025). '인기가요' 아이브, 컴백 동시에 1위 트리플 크라운 '겹경사' [종합] ['Inkigayo' Ive, comeback at the same time, the No. 1 triple crown 'overlap' [General]] (in Korean). Osen [ko]. Archived from the original on February 9, 2025. Retrieved February 9, 2025 – via Naver.
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